Revamping “Dr Veber” look

http://www.drveber.com/

Developers: Radmila Pletl, Iva Petkovic
Design: Eemagine
Photography: Igor David

Popular gynecological ordination “Dr Veber”, one of our longest clients, reached us with the idea to optimize their old website for mobile devices. 


The Goal

Following the ever-growing Internet evolution, having a mobile-optimized website is a must. With a desire to keep an elegant design and quality photos of a desktop website, a need for building custom WordPress theme for mobile devices only was a logical thing to do.

Development

The approach to find the best way for loading two different WordPress templates, depending on user’s device, concluded into using the Any Mobile Theme Switcher plugin.
Desktop version of the website was revamped with modern design trends and good photography that client provided, so we chose the following strategy:

  1. New desktop layout developed as a child theme of WordPress default Twentysewenteen;
  2. Mobile theme developed as a child of clean Underscores.me theme;
  3. For device detection we chose Any Mobile Theme Switcher plugin.

The reason for using default WordPress theme and one of most popular base themes as a starter for two templates was obvious - follow the basic standard of Wordpress theme development and support for any future security issues.

Using the latest version of WordPress and default themes, gives the developer (and client) foundation that the used code is well structured, documented and optimized for future.

Given that WordPress is an open-source platform, the risk of various type of malware and virus infections is one of the most important parts of developers' care.

Technologies

  • WordPress 
  • Custom template development from delivered PSDs
  • Plugins: Any Mobile Theme Switcher, ACF, Yoast SEO, Autoptimize

Achievement

With the new layout for both desktop and mobile versions of "Dr Veber" website, we provided a clearer layout for displaying quality photography that the client provided.
Large images are now well displayed on each page; for smaller screens on mobile devices, visitors can focus on information.

As a part of our collaboration, “Dr Veber” has extended their website with a large number of topics that our copywriter prepared along with Dr. Dragana Veber.

With active sharing of important information on “Dr Veber”’s Facebook profile, and emphasizing importance of regular visits, they achieved acceptance of large number of fans who use this messaging platform as a free and anonymous consultation service.


We learned


With Any Mobile Theme Switcher plugin any WordPress website can be easily optimized for mobile devices and separated to use different templates according to visitor’s device.

Also, good quality photography necessity for caching and good optimization resulted in conclusions that we cannot use W3 Total Cache or similar popular caching plugins for this type of projects, and that only Autooptimise provided needed results.